About Green Swan

Strategically shaping success, preserving iconic legacies.

Vision

The name “Greenswan” is the counter poise to the nom de Guerre “Blackswan”. We believe that a point of exponential inflection awaits every business or a person wherein the tempest of good tidings come in an exponential order of what is planned. But seldom are we prepared to seize the opportunity. Fortune is when opportunity meets preparation. We believe in 10x thinking and have a track record that bears witness to preparation for these events. The founder of the reliance group, Mr Dhirubhai Ambani  said that some events catapult us into a different orbit. The travails and detractors in our old orbits will not matter as they do not affect us anymore. Hence the strategic focus on numerators rather than a detailed combing of denominators.

We have a soft philosophy. Wherein, we do not always contest, dispute or negotiate when things do not go per agreed terms. Green Swan is not a just a firm , but an idea based on the belief that it should benefit everyone and anyone who comes in contact with it. If we make others successful, they in turn will make us successful beyond our expectations. If we think we cannot add value we respectfully say so instead of billing needless hours. Our contracts are simple and based on reciprocal trust

Laxmi Narasimhan

Founder

Laxmi Narasimhan’s professional profile reads him as an Industrial Engineer from College of Engineering , Guindy and PGDM from IIM Calcutta, PGP29. He is a consumer goods Entrepreneur in Residence  with stints at Coca-Cola India, ITW Signode, TATA Motors and Diageo India. He partnered PEs and strategic players in acquisition and turnround of assets in Alcoholic beverages domain and is credited with raising capital and bringing about  two back to back acquisitions , namely Molson Coors India and popular brands of Diageo India. Where he was MD , CEO and key shareholder. At work he is mimed for his pet peeve of chiding people  for not retaining and carrying forward institutional memory resulting in death and decay of marquee brands and businesses. Holding forth “The struggle of a man against persecution is the struggle of memory against forgetting”.

He comes from an Armed forces background, and a family in which education was not just the best option but the only option.. Siblings for who Amar Chitra Katha, Astreix, Indrajal and the likes became daily staple. Laxmi is married to Rachana and they stay in Mumbai.

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